One of my best clients (name not revealed) rang the phone this morning. Basically he wanted to know whether the telephone line existed. Well I picked the phone and he made a huge sigh of relief. He was satisfied to find atleast one SEO company in India with an active telephone line with a real human answering them.   This client himself is a search engine optimization expert. But somehow, the SEO service providers have confused him with plethora of strategies. He is now clueless on what SEO strategy is really the best. And I started explaining him:

I started with a few questions:
1. Is your website rich with fresh and informative content? (This question is the most important one because without fresh content in the site, there is no point in spending thousands of dollars in Off-page SEO)
2. Does your site carry appropriate META tags, titles and descriptions? (Though I am not an expert in On-page SEO I pretended to know at least something)
3. What kind of off-page SEO techniques have you applied to your website so far?
4. How is the result for the off-page SEO?


The client’s words:
His website is of ecommerce type and there is no much content in them as the site just carries products. He has done enough On-page SEO and lots of effective Off-page SEO tasks as well (according to him). I was surprised to hear what he called as effective Off-page SEO (most of them can’t be revealed in public). He has never tried article submission or press release distribution. Some guy who calls himself an expert in SEO has misinformed him that article submission has lost its charm. After spending several dollars for several months on the SEO strategies that he suggested, this client has lost faith in his words.


My SEO Advice
I told him straight away that you cannot spell SEO without article submission and Press Release distribution. In fact, the inexperience of the SEO guy who this client hired is proven by his words that “Article Submission has LOST Its Charm”. Well at this point the Client demanded a proof to support my statement that article submission STILL HAS ITS GLORY. Man I don’t talk without solid proof. I and my colleague have spent several days researching on article marketing and recorded our findings. We forged our findings into a Whitepaper. I pointed this client towards the WhitePaper on Article Marketing. I let this client read the entire “article marketing research result” right away so that I can get some break time to have a cup of fresh Indian Coffee. By the time I finished my coffee, the Client has realized the Importance of article marketing in SEO (with this solid proof, none can ignore the fact).

I later suggested him that, though his site presents only products, he can get product descriptions written and tagged to each product. As this will be fresh content, search engines will love them. As he had native writer under his wings, he said that he will be adding descriptions for all products over the few days.
In a business point of view I failed to get this client make an order for Product Description Writing. However, it was a pleasant chat for me and I was happy to have another person out there to understand the importance of Article Marketing.