It has been quite a long gap since I last wrote on this blog. SEO and digital marketing has changed a lot ever since. Quite frankly, I was struggling to catch up with the new trends in SEO and provide success to my clients. Hence I could barely get any spare time to share my SEO knowledge through this blog.

Now that I have moved to a new, great responsibility at work and knowledge sharing being part of my work, I am rebooting my blog. The intention is to blog at least thrice a week (I already have a lot to write about). Following are some of the areas that I would like to cover very soon in this blog:

Directory submission has become immensely important after the Google penguin and panda updates. Look at this sales pitch of Submitinme.com which was published back in 2010

 Not getting the hits you deserve?

Could it use more exposure?

Just submitting your web site to a handful of search engines will not do the trick. There are a multitude of directories and search engines lurking just under the surface of the web that impact the flow of traffic to your site. Its time for you to publicize your site wider than you ever thought possible. You will notice almost immediate increase in the quantity and quality of your traffic from day one! Wondering how we can do it?

We will submit your site to the best directories and search engines from customized user accounts created exclusively for you. This is not another submission but that does not make sense of your keyword strategies. All the submissions will be done manually, giving you full control over all aspects of the submissions which enables total customization to extend your marketing strategy on the web through us. So how would you know that the submissions have been done according to your specifications?

All the submissions will be properly documented by means of screen shots and you would receive a detailed report containing the same as soon as we have completed the submissions. The drastic increase in traffic after the submissions would suffice though! We have years of experience in performing manual submissions in various sectors and we have proven through our track record that we are reliable and accurate.

What we promise is...

100% manual submissions
SEO friendly, high page rank links
100% customized entry
Submissions done through an exclusive account

We do not use automated submission tools nor do we employ multiple submission spamming to count up. All the directories are selected for their quality and popularity. Based on the theme of your site, a list of optimal directories is generated for submission. We would also submit your site to lesser known niche directories if you so desire. And how much do you think all this would cost?

We charge you only $17 for submission to choicest 100 web directories. That comes down to about $0.17 per submission! Unbelievable? Our extensive experience in manual submission, our huge and varied client base and our high speed network infrastructure enable us to serve you at this low rate.

Start off your promotional campaign today at just $17 and get flooded with traffic. You deserve it.

Check out how the sales pitch has changed highlighting the current importance of the directory submission strategy.

http://www.submitinme.com/directory-submission/directory-submission.aspx

“I still remember what Google did last summer”. This would sound like the horror themed movie which almost every one of us has watched. Well, it was certainly horror for the webmasters and SEO experts out there when there were talks about the “Google Panda Update”. Targeting the low quality websites filled with poor quality content, the panda update made a revolution in search engine optimization. From the very beginning of 2011, SEO experts had to redefine the strategies frequently. Google Panda focusing on the quality of the content had directly hit improper article marketing strategies. Making a full stop to spun articles and copied spammy article marketing Google ensured that only professional article marketers spending huge time of research and writing top quality content and publishing it in the right spots got the rewards.


Entry of Penguin Update and impact on article marketing
SEO strategies had steadied a bit in 2012 as the Panda updates kept on refreshing but with only minimal changes. All of a sudden, Matt Cutts hinted about “Over optimization”, which lead the entire web promotion sector into a panic. SEO experts who were using article marketing strategy extensively were very much worried as if their websites were sure to be hit by the penguin update.  Thanks to the clarification from Google. During the penguin update, it was mentioned by Matt Cutts, (head of Google Webspam team) that “If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”

That being said, article marketing still works if you syndicate carefully instead of spamming the web with poor quality content. Here are some most important changes that you need to make with you article marketing strategy after the penguin update:

1. Forget about “article submission” just think in the lines of “article syndication”: Gone are the days when you write an article and spread the same article with the links intact to all the article directories. Instead, the original article should be published in any ONE of the currently best article directory or blogs. You should be getting the article published and then spread the same article to the other article directories just by including the original article source in the resource box. Doing so will make the process as syndication rather than just submission

2. Goodbye to keyword anchor texts – The penguin update has redefined the way how anchor texts are used. Earlier, we use the “money keywords” aka “exact match keywords” to link back to your website. Right now, after the penguin update, forget about the keywords. Use branded keywords or natural keywords such as “visit website” or “click here” to link back.
Just these 2 changes would change a lot on the effectiveness of article marketing. The bottom line is article marketing still works if the process includes a syndication done in the right way.

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This information about article marketing is contributed by ArticleSeen article directory which is one of the best places to distribute content after the penguin update. Submit articles to articleseen and spread the word like a wildefire